Introduction
The origin of our marketing initiative is interesting. The honeyhunters needed an assured marketing support. Thus, with the intention to give the honeyhunter a better price for an improved product, the marketing venture was taken up. Keystone wanted to clearly establish this as a `business venture with a development objective’ and approached the Small Industries Read more »
Organic Produce & Their Significance
The most important factor in Organic products is the absence of external chemicals which are harmful to the soil, water bodies, animal and human health. Market forces have worked in a positive manner to enable a higher price for organically grown products. This ensures that the product is safe and good for health and the Read more »
Last Forest Natural Produce
Products of the Organic Market Development Group are available at the 4 Green Shops and a host of other places. Soon, there will be launch of internet sales through the site www.lastforest.in – keep following!! Tamil Nadu The Green Shop, Johnstone Square, Kotagiri; ph 04266-273887 The Green Shop, Jograj Buildings, Bedford, Coonoor; ph 0423-2238412 The Read more »
Survey of Organic Markets
Keystone’s experience from the past years points out that the efforts of marketing organic homestead produces and forest products, grown and collected by indigenous communities, needs to be expanded. It is important for the expansion and sustainability of the marketing effort to develop local marketing concepts. A step in this direction is to study the Read more »
Green Shops
The Green Shops are the marketing wings of the Enterprise Development Group. The shops sells products under the label of `Last Forest Natural Produce’ which conveys the significance of protecting and conserving the last remaining vestiges of our natural heritage. The popular acceptance while having a sales unit is to expand sales as much as Read more »
