Keystone’s experience from the past years points out that the efforts of marketing organic homestead produces and forest products, grown and collected by indigenous communities, needs to be expanded. It is important for the expansion and sustainability of the marketing effort to develop local marketing concepts. A step in this direction is to study the demand side- the customer profile, their needs and requirements with reference to organic products, especially from the Nilgiris. This information will help Keystone in product development, alternate marketing avenues, improving in packaging and increasing the range of produce. It will bring the consumer and producer closer and help bring change in the Nilgiris, increasing the preference for organically grown products.